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"Must Know" Copywriting Secrets that Guarantee Success Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this... what type of buyer are you targeting?

There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with "places to go and people to see" and not a whole lot of time to do it in. Typically, he'll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.